Guaranteed Customer Retention Strategy

The Internet is probably the greatest customer retention tool ever invented when used correctly. In this article let's talk about a guaranteed customer retention strategy that any serious Internet business owner can easily implement in two steps.

1. Every customer who buys from you should go into a separate autoresponder where you can follow up with them with future product offerings. One of the hardest things to do with an Internet business is build a list of people who are willing to spend money.

The majority of people who land on a website will never buy anything, so when you come across someone who will, they need to be treated extra special. Plus the easiest way to retain these people as future customers is to follow up with them.

Your goal is to keep your business name in front of them and make it easy for them to purchase from you in the future. You can preprogram your autoresponder with messages that refer your customers back to your website.

You might do this by offering a weekly special, publishing a company newsletter, offering a tip of the day, and so on. These are all things that can be set up in advance to go out at preprogram times.

2. Another easy strategy to implement is relationship building through social networking. Social networking is an excellent marketing strategy and can also be a great way to retain customers in the future.

Your business needs to be out where people can find you in the top social networking websites. These would include Twitter, Facebook, Digg, MySpace and others.

One way to do this correctly is to start a blog and then add fresh content to it. A blog is an easy way to maintain contact with people and can be utilized in many different ways to build your Internet business.

Customers can subscribe to your RSS feed and be kept up to date anytime you make updates to your blog. You can also add pizazz to your business by including videos, audios, graphics, and other such tools in your blog posts.

If you are not comfortable writing blog articles you can hire it out for about five dollars per article. This is a small investment to make in your business especially when you are attempting to attract new customers and retain old ones.

Utilizing an autoresponder and adding a blog is a guaranteed customer retention strategy that any serious Internet business owner can do. The payback for utilizing these tools is well worth the effort it takes to implement them.

Daruius have been writing articles for nearly 2 years. Come visit his blogs more often for tips and advice that helps people with the interest for customer retention strategies and great passion and knowledge for customer relationship management solution and all the different options & providers available in the market today. Find out for more info also here debsmarketingconnections.com